
The PlaceMusic process uses a number of 'cognitive filters' that all operate together.
Sometimes the experience is like a hurricane swirling all sorts of words, possibilities and melodies around all at the same time, however as the song forms, it becomes sweeter, easier, more focused, and flows to the centre to be collected and saved (as in dew on a rose), from which the song (and therefore the place, plan, product , project, program or policy) is given very clear direction.
This ‘spirit’ guides each development of the song and (potentially) the place, plan, product, project program or policy being composed.
It’s a sound system.
These developments may in turn be expressed in many raw, rich and radical ways, but they will still express the essence and experience.
HOLZink is in the Experience Economy, Commercial Arts, Creative Cultures, and Echo Logics.
making business sense
deep sea HOLZink - sustainability + corporate responsibility
blue oceans HOLZink - value innovation
calm see HOLZink - planning + programming
off shore HOLZink - pattern forming
new port HOLZink - using metaphor
steep bank HOLZink - creating new business ideas
flow river HOLZink - market segmentation
making places sing
place musicPLACE MUSIC - the concept
may daysPLACE MUSIC - a new music style
brand wavesPLACE MUSIC - a method of branding
creative teaPLACE MUSIC - the creative collaborations
fishing tacklePLACE MUSIC - the production method
sound systemPLACE MUSIC - the generation of ideas
concert pitchPLACE MUSIC - the commercialisation of concepts