The word 'metaphor' has the same root as 'amphora', a container used to store precious oils and spices, and to carry them from one place to another. Similarly, metaphors store precious information and have the innate capacity for carrying it from the mundane (raw) to the extraordinary (rich), or indeed, to the sacred (radical)
At HOLZink we focus our processes of working with your company or community to create new metaphors, that have the capacity to store, contain, and carry the precious distillations, and essences that will make your company or community successful and move it forward.
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'Sweet Water is the first 12PM production, for Ingham in Hinchinbrook Shire, far north Queensland, Australia. 'Sweet Water' is a song in a suite of 5 parts each part reflecting a different aspect of the town and region, the people and places, and the history and future of Ingham. This project was commissioned by Robert Prestipino from Vital Places. Malcolm John Holz coined the term ‘Sweet Water’, and the 12PM production was used as the creative platform for the communication of the revitlisation project. ‘Sweet Water’ contributed significantly to what has been a multi-award winning project for Vital Places and the Hinchinbrook Shire. |
making business sense
deep sea HOLZink - sustainability + corporate responsibility
blue oceans HOLZink - value innovation
calm see HOLZink - planning + programming
off shore HOLZink - pattern forming
new port HOLZink - using metaphor
steep bank HOLZink - creating new business ideas
flow river HOLZink - market segmentation
making places sing
place musicPLACE MUSIC - the concept
may daysPLACE MUSIC - a new music style
brand wavesPLACE MUSIC - a method of branding
creative teaPLACE MUSIC - the creative collaborations
fishing tacklePLACE MUSIC - the production method
sound systemPLACE MUSIC - the generation of ideas
concert pitchPLACE MUSIC - the commercialisation of concepts