
The PlaceMusic process is to express the essence of experience.
In PlaceMusic, sounds, poetry, and melody are used to guide the process.
The 'memory-ground' (spirit/essence/genius of place), and the 'hook-line-sinker-land-net-cook' (teaching how to fish) are metaphors for ordering what comes during the 'PlaceMusic' process.
These metaphors are the best available expression of what a 'PlaceMusic' song should have in it. Contact HOLZink for the best fishing tackle, so that you can land, and catch the best, biggest, and tastiest fish.
You need the right gear to catch the right fish, you can’t cook a fish until you have caught it (and usually a net is needed so you don’t bruise the fish). And the proof of the pudding is always in its eating.
making business sense
deep sea HOLZink - sustainability + corporate responsibility
blue oceans HOLZink - value innovation
calm see HOLZink - planning + programming
off shore HOLZink - pattern forming
new port HOLZink - using metaphor
steep bank HOLZink - creating new business ideas
flow river HOLZink - market segmentation
making places sing
place musicPLACE MUSIC - the concept
may daysPLACE MUSIC - a new music style
brand wavesPLACE MUSIC - a method of branding
creative teaPLACE MUSIC - the creative collaborations
fishing tacklePLACE MUSIC - the production method
sound systemPLACE MUSIC - the generation of ideas
concert pitchPLACE MUSIC - the commercialisation of concepts